The Legend of Hallowdega

For decades legend and lore have swirled around the 2.66 miles of asphalt that make up NASCAR racing's fastest track, the Talladega Superspeedway.

In a unique collaboration between Terry Gilliam, Pepsi and NASCAR came the original short film, The Legend Of Hallowdega, a tongue in cheek look at the haunted history of the racetrack.

To premier their short film, AMP Energy Juice chose the Cinetransfomer, locating it right in the heart of the racetrack. With ongoing showings of the film during the entire event, free popcorn and branded gifts, guests enjoyed free samples of AMP Energy Juice and a mock-serious look at the history of one of NASCAR's most famous tracks.

Branded inside and out, with a full graphics wrap and AMP beverage bottle inflatables, the Cinetransformer was placed in the speedway infield area. While the movie pokes fun at the strange events at Talladega in the past, the guest experience in the Cinetransformer was a complete success, with thousands of guests receiving free koozies, popcorn and free samples of the beverage.

www.legendofhallowdega.com

Client Comments:

The Cinetransformer team helped us go from concept to delivery in just a few weeks, on time and on budget. They helped us to customize the mobile theatre, creating a spooky and intriguing venue for the premiere of The Legend of Hallowdega film. The power of HD video and surround sound made the film come alive, creating a memorable experience for our guests. I look forward to working with Cinetransformer again soon.

- Brad Lambert | Vivid Marketing