Gunning for Gold Tour

To launch the 2012 product line, Subaru has chosen the Cinetransformer to highlight the event at Chicago's Soldier Field. Welcoming dealers and corporate executives from around the world, Subaru used the event to showcase their short film, Gunning for Gold.

The two day 2011 National Business Conference included special presentations on the new models, competitor comparison demonstrations, a ride and drive "drag race" comparing 2011 and 2012 models, a chance to cool off in the Human Car Wash and more.

The focal point of the conference was the Cinetransformer's special presentation, Gunning for Gold. The attendees also enjoyed playing games, answering trivia questions and winning prizes, with food and drink supplied by some of Chicago's favorite eateries.