B2C - Business To Consumer Experiential Marketing
At the high octane, adrenaline filled 2011 X-Games 17 in Los Angeles, Subaru chose Cinetransformer to showcase the Gunning for Gold filmette about their Rally Sport teams and X-Games Rally Cross events. Read more... |
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Cinetransformer is back again this year at ComicCon 2011, this time for Warner Brother's release Final Destination 5..
For its return to Comic-Con this year, the Cinetransformer features RealD 3D technology. Read more... |
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Universal Pictures chooses Cinetransformer to promote their latest 3D adventure Sanctum.
Their goal was to submerge the audience into a cave-like atmosphere that would enhance the feeling of being trapped underwater and allow every guest to feel part of this adventure. Read more... |
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In a unique collaboration between Terry Gilliam, Pepsi and NASCAR came the original short film, The Legend Of Hallowdega, a tongue in cheek look at the haunted history of the racetrack.
To premier their short film, AMP Energy Juice chose the Cinetransfomer, locating it right in the heart of the racetrack. With ongoing showings of the film during the entire event, free popcorn and branded gifts, guests enjoyed free samples of AMP Energy Juice and a mock-serious look at the history of one of NASCAR's most famous tracks. Read more... |
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To the delight of Comic Con attendees, Paramount Pictures chose the Cinetransformer, the world's first state of the art 3D mobile cinema, to promote their new release Jackass 3 In 3D.
The 8-minute video presented during the event created a huge buzz, as some folks gasped from the outrageously funny antics of Steve-O, who was being suspended in an actual porta-potty, held aloft by a bungee cord. Read more... |
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The National Guard needed a way to reach thousands of potential new soldiers with an innovative and powerful marketing tool. Crossing the US, visiting more than 40 cities and covering more than 30,000 miles, the National Guard presented the short film Citizen Soldier: Something Greater Than Yourself, to promote the reality and the honor of being a part of the National Guard. Read more... |
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Before its theatrical release, Paramount Pictures chose the venue of Panama City, Florida to premiere their new release.
Instead of using a regular movie theatre for the screenings, the go-anywhere Cinetransformer was located in the heart of Spring Break Central turning these special premier showings into the main event there. Read more... |
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In order to promote the new flavors from Starburst, in collaboration with MTV, the Cinetransformer was chosen to accompany the summer concert tours of Kelly Clarkson and Ashlee Simpson around the country.
Over one half million attendees were present at the shows, with thousands taking part in the promotion. Read more... |
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Warner Brothers wanted to shine the spotlight on their new feature film Beerfest. An itinerary covering 14 states brought the extended trailer of the movie to new audiences creating thousands of impressions and increasing both in theater attendance and DVD sales for the home market. Read more... |
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In order to increase the usage of Internet by Latinos in the US, AOL sponsored two simultaneous Cinetransformer units to tour the US.
Users were presented with a short video presentation, followed by a question and answer session with the AOL representatives. Users were then invited to use the computers outside to learn more about the AOL service offerings. Read more... |
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SOBE/Pepsi wanted to reach out to consumers to promote their new beverage Adrenaline Rush.
They chose the Cinetransformer to follow the Ozzfest, a series of rock stars concerts leaded by Ozzy Osbourne across the US during the summer. Read more... |
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Native American movie director, Chris Eyre chose the Cinetransformer to bring his new release "SKINS" to over 35+ Indian reservations across the country.
Director Chris Eyre was the first Native American to have had a film theatrically released in America with "SMOKE SIGNALS". Read More... |
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In a new spin on DVD marketing, select Wal Mart stores got a big boost to promote the direct-to-video release of Inuyasha The Movie 3: Swords of An Honorable Ruler.
Revolution Marketing, a New York City-based event marketing agency and VIZ Media of San Francisco, CA sponsored a 15-city mobile theater tour at select Wal Mart stores touting the new Japanese anime movie before it hit the small screen on DVD. Read more... |
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