Subaru and Rally Sport enthusiasts were invited via social media blasts and through radio spots to a 3 day red carpet premiere where Subaru owners enjoyed priority access to the event and special VIP parking for their Subaru vehicles. Everyone was informed about the new 2012 models and existing Subaru line by certified product specialists who encouraged the non-owners present to become part of the Subaru family.
Just feet away from the X-Games and Rally Cross venues, the Cinetransformer wowed fans with its hi-def video and surround sound, as folks enjoyed the Subaru presentation "Gunning for Gold". Viewers were treated to the unadulterated speed and precision that has established Subaru as a world leader in Rally Sport events. In addition to the video presentation, prize drawings and presentations, guests were given Subaru branded backpacks filled with T-shirts, free samples of Red Bull Energy Drink and other bling. |
