In order to promote the new flavors from Starburst, in collaboration with MTV, the Cinetransformer was chosen to accompany the summer concert tours of Kelly Clarkson and Ashlee Simpson around the country. Over one half million attendees were present at the shows, with thousands taking part in the promotion.

Summer Tour

Extending Starburst's reach into the social networking and online space, a nationwide contest was held in conjunction with the tour, with the winner receiving an MTV-organized party featuring the Cinetransformer in their home town, showing an exclusive premiere movie.

Client Comments:

Cinetransformer is top to bottom a professional outfit. From pre-production, design, tour logistics and beyond, they made our MTV/Starburst Drivin' Movies Summer Tour a complete success. Raul and Julio personally attend to every detail of their business and were on site to ensure smooth operation of each production element. Not to mention, the vehicle is the most impressive and efficient way I have found to execute a movie oriented promotion.

The sheer scale of the vehicle, the quality of the audio and video, and the turnkey operation of the production are all reasons to work with Cinetransformer.

- Neil Seideman | MTV Integrated Marketing