I love you man

Before its theatrical release, Paramount Pictures chose the venue of Panama City, Florida to premiere their new release. Instead of using a regular movie theatre for the screenings, the go-anywhere Cinetransformer was located in the heart of Spring Break Central turning these special premier showings into the main event there.

Since the Cinetransformer naturally attracts media attention, MTV showed up and did a behind-the-scenes look at the event, interviewing those present about the I Love You Man movie. This made the screenings the headliner stand out event among the other happenings during that week.

The viewers were treated to a full length showing of the movie, along with free pizza and soda. The buzz was huge among the 30k+ students in attendance in Panama City for Spring Break Week.

Serving as a giant rolling billboard, thousands of additional impressions were created across the country as the Cinetransformer, with its eye catching I Love You Man exterior graphics, traveled from Los Angeles, CA to Panama City, FL.