International Tours Case Studies
MEXICO
Throughout the month of August, two Cinetransformer units, fully branded with the MASECA image, were able to bring entertainment and fun to population centers in the states of Oaxaca and Veracruz in Mexico, places that don't have any mean for movies and films showcasing.
By providing a proof of purchase of a MASECA product, viewers were treated to free admission, soft drinks and popcorn. The popular films shown, Rudo & Cursi and the movie BOLT, were popular with both kids and adults. Read more... |
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Monsanto, a global provider of agricultural technology and products that improve rural productivity and quality of crops, conducted a Road Show to highlight their new brand of seeds called Asgrow.
Taking advantage of the Cinetransformer's mobile and versatil characteristics, they were able to take their compelling message directly to the farmers in the rural areas where they live and work and who buy their products, in a way that was efficient, entertaining and impactful. Read more... |
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As part of an ongoing program, in conjuction with SSIPA, PEMEX Exploration and Production (PEP) has developed a most striking and innovative strategy to raise awareness and provide training with the objective of strengthening the culture of safety, industrial security and environmental protection at PEMEX.
Using the Cinetransformer, employees are immersed in a memorable experiential program, achieving the goal of making safety a way of life. Read more... |
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Unilever, a leader in the field of consumer products, chooses the Cinetransformer to educate and sensitize both children and adults about social and environmental issues like eating a good diet, recycling, saving energy and the effects of climate change.
This stems from their desire to be a good corporate citizen, ever mindful of their social and environmental impact. Read more... |
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BRAZIL
Given the need to promote domestic tourism and in turn generate revenue that will strengthen nation, the Brazil Ministry of Tourism, in partnership with Sao Paulo Association of Travel Agencies (AVIESP) have chosen the Cinetransformer to communicate their message about the unique destinations, different types of experiences and activities available throughout the country. This tour took place over three months in the summer. Visiting over 30 cities, the Cinetransformer brought the tourism message directly to the people of Brazil, in a fun and innovative way. Read more... |
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The government of the state of Sao Paulo and Pedigree pet nutrition products teamed up, implemented an education awareness program to increase the adoption of stray dogs, who had been taken to shelters where they were given veterinary care, food and a safe place to await their adoption.
The Cinetransformer was chosen because it offers the most novel and captivating way to spread the word.Their desire was based on their 60 year history of uniting dogs with new owners and their need to reach the public with a new novel and highly effective approach. Read more... |
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Ultragaz, a pioneer in the distribution of liquefied gas in Brazil, operates in every region of the country, with a 90% market share. For the third consecutive year, Ultragaz has chosen the Cinetransformer as the venue for their Consumer Promotion and Education Program.
The goal of the program is to reach the consumers of all ages, informing new users and long time customers about the benefits of using liquefied natural gas as well as safety training how to use it safely to avoid accidents and protect everyone's safety. Information on how to best protect the environment is included in the presentation. In order to make the most impact, the presentation video is in 3D. Read more... |
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VISA is the world's largest electronic payment network, its brand among the most recognized anywhere. Visa promote international trade through the transfer of payments and information between financial institutions, businesses, consumers and government entities.
For this reason Visanet Brazil developed a flagship education and communications campaign to inform the public about the advantages of being a card holder and the different services offered to them. Visa was seeking an innovative and attention getting way to reach the public, and the Cinetransformer is the ideal way for them to reach their goals. Read more... |
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