Inuyasha the tour |
In a new spin on DVD marketing, select Wal Mart stores got a big boost to promote the direct-to-video release of Inuyasha The Movie 3: Swords of An Honorable Ruler.
Revolution Marketing, a New York City-based event marketing agency and VIZ Media of San Francisco, CA sponsored a 15-city mobile theater tour at select Wal Mart stores touting the new Japanese anime movie before it hit the small screen on DVD. |
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The promotion marked the first time a direct-to-DVD launch debuted a theatrical release. Revolution Marketing was looking to create a lot of excitement in the marketplace around the release of the film. The mobile theater tour helps bring the "red carpet, big screen release concept" to the retailer. "Where else could you see a movie, leave the theater, go buy (the movie), take it home and watch it again? |
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Client Comments:
Cinetransformer made our Inuyasha Road Show a complete success! Thanks to the high quality projection system and the power of surround sound, more than 4,000 enthusiastic fans across the US were able to experience the premiere of the film InuYasha The Movie 3 with all the comforts of a top of the line movie theater, including stadium-style seating.
The easy set-up and your hands-on turnkey operation allowed us to focus on consumer interaction and promoting the movie as opposed to running the theater. I look forward to working with Cinetransformer in the future.
- Aaron Fisher | Revolution Marketing
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