Nationwide Tour

The National Guard needed a way to reach thousands of potential new soldiers with an innovative and powerful marketing tool. Crossing the US, visiting more than 40 cities and covering more than 30,000 miles, the National Guard presented the short film Citizen Soldier: Something Greater Than Yourself, to promote the reality and the honor of being a part of the National Guard.

Exceeding expectations, the National Guard met more than 250,000 participants over the entire national tour at NASCAR, Drag Racing events, Air Shows, State Fairs and Universities, resulting in unprecedented recruiting levels.