Beerfest tour

Warner Brothers wanted to shine the spotlight on their new feature film Beerfest. An itinerary covering 14 states brought the extended trailer of the movie to new audiences creating thousands of impressions and increasing both in theater attendance and DVD sales for the home market.

Local tie-ins with radio stations in each of the host cities promoted the event in the weeks before its arrival, boosting attendance as folks arrived to see the show and receive their free promotional items like t-shirts and beer mugs.