Upfront Tour

To inform their advertisers about their new programming for the upcoming season, Fox Sports en Espanol chose the Cinetransformer to bring their message to advertisers in America's most important media markets.

Inside the Cinetransformer guests enjoyed a multimedia presentation and the talents of stand-up comedian Monique Marvez. Under the adjacent tent, guests enjoyed a fiesta with competitive games, food and fun.

In high definition video and surround sound, advertisers learned about the network's upcoming programming offerings for the new season.

The impact, the power and the buzz created by the use of the branded Cinetransformer created well attended "must see" events around the country. In a first for the industry, Fox Sports en Espanol took their upfront event directly to their advertisers, boosting attendance and creating a successful event that took on a life of its own.

Client Comments:

Your hour-by-hour hands on first class operation of the Cinetransformer allowed us to focus on getting the Fox Sports en Espanol message into the hands of the advertisers. The full branding both inside and out, the very cool nature of the Cinetransformer itself and our choice of key locations in each city made for "must see" events in each major media market. I recommend Cinetransformer, your company and your team of talented and dedicated professionals.

- Dan Cento | The Jeffrey Group

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