“The Banamex campaign “We offer Knowledge” has been a great success in the commercial market and has helped raise the education level of the communities. Thus, Banamex has increased its presence by simply teaching children and adults how to manage their money, without the need to sell a product, just be present… We transport the Cinetransformer where no bank or branches exist, achieving a presence with a positive idea that there is a bank that is concerned about them, which opens a door for when we decide to put a branch there.”