AMP needed to promote and bring to market a new energy juice called AMP Energy Juice. In a unique collaboration between Terry Gilliam, Pepsi and NASCAR, the group produced an original short film called The Legend of Hallowdega, a “tongue in cheek” about the haunted history of the Talladega Superspeedway. Boosting beverage sales requires a unique sales and a marketing game plan. Cinetransformer was the perfect strategy for launching this new exciting beverage and allowed Amp to go-to-market in a unique and cost effective way. See how they did it and check out the full case study below.