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6
Aug

An Ongoing Experiential Marketing Strategy That Uses Value-adding Digital

When digital marketing first hit the scene in the U.S., few agencies knew what to do with it. TV was king and digital was the Wild West. For a few short years, while the advertising industry was figuring out how to bridge the gap between traditional and digital media, the world of marketing became a clutter of TV campaigns tagged

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6
Aug

Impressive Isn’t Always Impactful in Experiential Marketing

August 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In June, a 123-year-old tradition attracted hundreds of thousands of attendees to New York’s Long Island, and brands such as American Express, Lexus and Deloitte flocked. Each engineered a multifaceted experiential activation at the 2018 U.S. Open golf tournament — inviting affluent consumers into specialized relaxation spaces or hooking them

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6
Aug

How Mobile Marketing Can Boost Your Campaign Results

Staying up to date is the only way to be relevant in this growing global economy. And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. The average time spent browsing on a smartphone per month is 87 hours

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6
Aug

What is Experiential Marketing? Best Practices, Examples, and More

A Definition of Experiential Marketing An advertising strategy that focuses on helping consumers experience a brand, experiential marketing veers off course from traditional strategies that broadcast brand and product benefits to a wide audience. Also referred to as engagement marketing, experiential marketing may be comprised of a variety of marketing strategies geared toward immersing customers within the product by engaging them

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6
Aug

Mobile marketing statistics 2018

Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May. The mobile statistics that the team at

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