Latest Blogs

It’s fun to get consumers into experiential marketing as it is a way to get the brand to stick in the consumer’s mind and world of purchasing. Yeah, that’s the goal. It is a memorable way to draw in consumers. Also, additional ways to keep consumers recalling and liking a brand or to test a brand is to use tools

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Experiential Marketing is a fun and memorable way to engage customers with your products or services. Businesses are coming to acknowledge it’s the customer’s experience that drives sales. Think of the car dealership offering gift cards and other promotions just for test-driving one of their vehicles, knowing if they get you into the car to smell the smells and feel

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The senses are the most important feature of the human body. The senses define many reactors to everyday living. The marketing industry has mastered the ability to activate these senses. Creating memorable, tangible, and real-life experiences through use of the senses is the oldest form of marketing. In this day and age, there are many ways to market your brand,

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If you have been paying attention to the latest trends occurring in the advertising industry, then you have almost certainly heard of experiential marketing at some point. Experiential marketing is transforming the way businesses market to their customers by allowing for them to build deeper connections with people that will last longer and thus be more profitable in the long

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The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen Z is estimated to have a direct spending power of up to $143 billion in the U.S. alone, according to a recent Frost & Sullivan study. A new trend report, compiled by We’re Magnetic, digs into the

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Marketing will always be marketing, and we will always do it. Experiential marketing can be a fun and ultimately, memorable way of immersing your consumers into your brand’s world. If you’re confident with your product or service, a great experience will bring your audience in. If the service is good enough, they’ll stay. Think back to 2016, when London’s Waterloo

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Marketers who work in the B2B industry face a lot of competition. The best way to outpace your competition is by staying on top of the latest trends. Below, I examine 6 trends that are shaping today’s B2B marketing industry and how you can keep up: 1. Employee Advocacy Now, more than ever, people want to connect with people, not businesses. That’s why you need to establish an

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Experiential marketers know better than most that the world of experiences has shifted away from happy-go-lucky, gut-driven design to a more predictable, results-driven model. Results are everything. It’s become a high-stakes competition, with every marketing dollar spent on experiences closely evaluated and measured directly against the performance of other channels, from print to TV ads. As a result, brands often resort to numerous

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In the age of social media, experiential marketing can make your brand go viral. It’s what will truly catch the eyes of movers, shakers, and influencers to put your brand on the map. A recent study found that more than 3 in 4 millennials (78%) would choose to spend money on experience or event rather than on buying something desirable,

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Experiential marketing and event marketing are often used interchangeably by people inside and outside of the industry, but are they the same? The short answer? No, not quite. They may sound similar, but experiential and event marketing are two separate tactics that brands can use as part of a larger marketing plan. What exactly is the difference between the two?

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